Not everyone fancies the concept of media training, but it is something you need if your job requires you to be in front of the public. Although the reasons behind their refusal are predictable ones, most of them fail to realise that there are numerous ways where they can significantly benefit from Media Success Media Training.
It is your job as a spokesperson to be substantially prepared to answer some inquiries as journalists are trained solely to ask tough questions. It is essential for you to know that part of the complete media training is being direct, answering questions only when you can. Knowing what to say when you can’t answer a question appropriately and understanding how both images and appearances can either add or detract from the interview.
Undeniably, media training can significantly help in preparing you for speaking with the media, and here are some of its many ways.
Apart from mentoring trainees on how to respond to reporters most appropriately, proper media training also provides vital tools which are useful in understanding how most journalists think. With this in mind, you as the spokesperson will have the ability to anticipate where a journalist might direct their questions to and how they could be worded.
No doubt, an interviewee like you is far less likely to be caught off guard. You have already predicted how a journalist might put into phrase a negative question. You also already understand before the interview takes place how the media might package a topic that fits into a broader news narrative.
- Message Training
It can be hard to pull off effectively a disciplined messaging. No doubt, you have also watched news interviews wherein someone stays on a message. They are the ones who don’t even seem to be listening to the questions being asked. Although it shows effective message discipline, sadly, it can frustrate the audience. Moreover, what is far rarer is listening to an interview without giving the interviewee the chance to answer. It is known as skilled messaging that will take a lot of practice before mastering it. Keep in mind that training is the only way to make you sound natural and not like a robot when conveying a message.
- Media Understanding
The only guarantee for you to not get misquoted is to think thoroughly first what you want to say to the members of the press. Although you may feel that it is simple, the truth is that it can trip up the most seasoned practitioners. Keep in mind not to exaggerate claims. Don’t go on record with a goal you know you can’t considerably make. If you don’t know the right answer, tell them that you will find it first and get back to them. Lastly, don’t make something up. Fortunately, all of these can be learned and practised once you undergo media training.
- Preparation for Appearance and Demeanour
Apart from assisting you in forming the most appropriate words to say, Media Success Media Training also pays attention to your voice inflections and facial expressions. They will coach you on what to wear as viewers not only listen but look at you entirely as well.