The most prominent online marketing strategies are all centred on two major platforms: search engines and social media sites. They may have a lot of differences in terms of functionality, target, and approach, but they have a lot of commonalities as well. For one, social media marketing is required if you want to boost your SEO ranking. Yes – it’s not just about raw SEO strategy anymore. You need to adapt and combine it with your social media marketing strategy. To help you get started, we listed down three of the best SEO social media marketing strategies to help boost your SEO rankings.
Create Link Opportunities
The number one best opportunity for social media to help boost your SEO also happens to be the hardest. While it isn’t particularly hard to implement, it’s quite tricky on the recipient side. Creating a link opportunity will depend on a third party without any direct pitch or prompting from you. It’s like using social media to promote your content. So the basic principle here is that people can’t link to something they aren’t familiar with. However, social media is still an essential option for content, creating to know what you can offer that’ link-worthy.
Increase Positive Brand Mentions
An excellent online reputation will always result in better SEO rankings. It’s among the best SEO social media marketing strategies that have long been known to increase site visibility. That’s why you should do what you can to help your website achieve and improve positive mentions of your brand on social media. It will directly reflect on how your website will rank on Google. Make sure you interact with your followers on social media. Let them know that your brand is among the best by engaging with them whenever you can.
Establish Lasting Relationships
Staying with the concept of interacting with your followers, it’s also crucial that you establish lasting relationships with them. While getting attention is one of the main goals of developing a strong social media presence, it’s not as important as retaining and building a loyal following through keen interaction and fast replies. If you’ve created substantial attention on social media, people will look to interact with you. It’s your job to make them feel comfortable and welcome by engaging with them through relevant posts and fun discussions.
Make sure you equate your SEO with a comprehensive set of the best SEO social media marketing strategies. By doing so, your rankings are going to skyrocket. Learn more tips and strategies to boost your online presence. Check out our blog page today.